"A household residing in the northern part of London is looking for an remarkable and qualified tutor to guide their most junior child on his first steps to becoming an British gentleman."
Looking at this listing, you might easily overlook the wording "beginning" as mere a turn of phrase.
Yet, it could be the most significant aspect of this distinctive employment listing, as it attempts to recruit a teacher for a 12-month-old.
Numerous of responses have already been sent in since the unidentified family posted their call for the highly paid tutor, who has to be "someone very special".
Over the last few weeks, the advert has gained attention in the news, with many wondering why?
Innovative Idea
The CEO, head and founder of a global tutoring firm, which is supporting the family in their search, stated that in spite of early doubt, he found the concept "far sighted", and "innovative".
When he met the family, he mentioned they understood the atypical nature of their request, and how immature their son is.
However, they explained that they "didn't want to wait any longer" to get a tutor, as they had held off until their elder sibling was five, and by that point "cultural conditioning had already set in".
What precisely did the family mean by "cultural leaning"?
It's "all-encompassing", Adam answered. "How you eat, how you speak".
He stated the elder child had adopted "very nuanced, body language" from the family, and had taken on their cultural norms. The family told Adam they hoped to prevent this pattern to recur with their younger child.
The strategy: To hire a British tutor, who should speak with RP, to shape the baby from the very start.
Natural Absorption
"Much of the development at the outset here is kind of osmotic," explained the CEO.
It's through this osmosis that the family are hoping the child will adopt the English characteristics they want to cultivate.
He said the tutor must be somebody who studied at "prestigious academies – similar types of schools as the family aspire to send their son to".
"The tutor simply needs to be the right kind of person, they'll be carrying out things they aren't even aware they're doing, effortlessly," he said.
Cost Not Relevant
The family explained to the expert the chosen tutor should ideally also have understanding of or interest in horse riding, skiing, the arts and musical activities so as to inspire the child in a diverse set of interests.
More than that though, he stated the family desired the tutor to register the child on a selection of lessons so the child would be "equestrian training and picking up an instrument by the time they are around three years old".
In the family's minds, assisting their son become a "UK sophisticate" will lead to achievement and provide access.
"For all the advantages and disadvantages of that, because it's certainly a status symbol," he adds.
However, in spite of all this tutelage in "UK identity", might the child pick up what is termed cultural influence from the multicultural family he is raised by regardless?
"Yes", answered he. "The parents realize this may not work, but they've merely embraced the attitude of, 'let's give it a go and we should start as quickly as we can', because the expense of it is not relevant," he explained.
Overly Optimistic
There are some in the education sector who have those reservations.
An education leader, chief executive of Blue Education, who supplies individual instructors, commented that "the journey of embracing two identities, or in fact, forming one's identity, is something that must be grown into, not engineered."
The expert explained that he had moved from China to the Britain at the age of seven, and had been educated understanding and living two backgrounds. He progressed to be educated at Cambridge University.
"The idea that an individual can serve as a living vessel of English culture, someone who can somehow impart the qualities of a British gentleman to a one-year-old child, appears naive and unfeasible," he stated.
"Based on my background, employing a quintessentially UK tutor from early childhood will will not necessarily produce the result they desire.
"I wasn't provided with such a tutor, and however I have been fortunate enough to live several of the opportunities they desire for their son."
He added: "The reality is, self-identity can not be forced from the outside influences; it must be selected, and it must originate internally."
Purchasing UK Culture
Certainly, English culture is something the CEO believes can be instructed – and marketed.
"I think the situation that the international society views us in this respect is something that we should be cherishing|valuing|appreciating