On Thursday evening, while unconfirmed reports spread concerning the Brown University gunman, CNN’s Kaitlan Collins used social media, pointing out the conflicting information and guiding the public to her channel's 9pm newscast.
While CNN is certainly not a impeccable news source, her words rang true for a lot of people. It is one of the broadcasters where there exists reality-based and mostly trustworthy reporting – especially during breaking news situations such as the one taking place in the vicinity of a New Hampshire storage facility.
An Uncertain State Amid a High-Stakes Tug-of-War
Yet the news network, now four and a half decades old, finds itself in a vulnerable situation as two giant media empires battle over ownership of its corporate owner, Warner Bros Discovery.
No matter the result, the destiny of CNN has been drawn into a high-risk game of business acquisition, rather than as a question of what serves the news-consuming public.
“This is yet another example of the deep structural problems with origins in many years of policy decisions,” said Victor Pickard, author of “Democracy Without Journalism?” and a academic specializing in media policy at the Pennsylvania University.
The speculation about who will own Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – misses a more important point.
“The narrative is crafted as a financial tale with key players as the protagonists, but there is scant discussion of the common good,” Pickard said.
The Additional Layer: Political Influence
The network's predicament is further muddied by Donald Trump’s views about a network he has long portrayed as perhaps his main “fake news” antagonist.
Recall the chants of “CNN sucks!” at Trump's rallies, his team's disciplinary suspension of reporter Jim Acosta’s press credentials, or his clashes with Collins in White House briefings.
Trump now says that the network requires new ownership. You can read that as ownership that will shield him from negative coverage and examination. That is part of why he appears to support Paramount Skydance, which has made a unsolicited offer.
There is a basis to prefer that suitor more. For one thing, it is led by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.
Paramount, parent of CBS News, also recently installed the right-leaning Bari Weiss, noted for her “anti-woke” beliefs, as the lead editor of that venerable news network.
An Outcome of More Turmoil
Significantly, if Netflix wins, CNN and other cable outlets would first be spun off into a independent unit. That would be a welcome development to many at the network, but it’s far from a guarantee of stability. That arrangement could position CNN for another sale. There is no finish line.
In the view of Timothy Wu, much of this is against the law, anyway. The well-known analyst of big tech’s dominance stated that anti-trust laws should block both deals.
“Either merger would be bad for the country, and both should be challenged by the government,” Wu recently wrote.
The Bigger Challenge and a Path Forward
Regardless of the resolution regarding CNN, the larger issue endures.
“What we have now is a very system hostile to democracy, but we ought not succumb to a sense of powerlessness,” Pickard said. Government actions – from the 1930s and 1940s – helped to build this overly commercial monster, and new policy decisions can address it.
Is this likely in an era where the Federal Communications Commission chair refuses to acknowledge that the agency is independent? Overhaul is a distant prospect now, but that should not imply it will be impossible forever.
Initiatives that support independent news organizations, bolster local journalism, subsidize public media, and prohibit the accumulation of media power in too few hands are achievable – they are vital for a healthy democracy.
In the world of media ownership, bigger isn’t better. And news organizations such as CNN shouldn’t be pieces in the newest merger game.