The platform is rolling out a new feature that allows them to lessen the quantity of AI-created content appearing in their feeds. This move comes as the platform disclosed that it presently contains in excess of 1 bn AI-generated clips.
Testing and Rollout
The new functionality is being tested over the coming weeks before a global rollout. This development coincides with a rise in AI content, fueled by emerging AI video creators.
The Broader AI Trend
Studies have shown that almost 10% of the most rapidly expanding channels on a popular video site primarily display clips produced artificially. A significant portion of this material is classified as “AI slop”, a term for poor-quality, bulk-generated content that is often illogical or dreamlike.
Based on user feedback that many people like content created using AI tools, including computer-generated images to educational videos, and we want to provide users the ability to adjust the amount of that, depending on their own likes,” commented a platform representative.
Scale of AI Content
TikTok shared that there are presently over a billion videos on its service identified as artificially created. In total, more than 100 m videos are submitted to the service each day, making AI content a minor part of its complete catalog.
How to Adjust Settings
Members will be capable of limit or boost the amount of AI content they view by opening the content preference option in the application and choosing “AI-generated content”. Other topics that are already be adjusted under the setting include politics, clothing, beauty, and dance.
Platform Guidelines
Its policies require users to label “realistic” AI-made content, and it prohibits dangerous fake videos of well-known individuals or emergencies. Any realistic AI-generated clip that is unmarked can be taken down under its terms of service.
Additionally, the platform will henceforth add an AI-generated tag to content produced via its built-in AI features, or identified by an industry-wide initiative for recognizing artificial media. This step is intended to deter users from seeking to bypass the disclosure requirement.
Responsible AI Funding
TikTok is additionally establishing a $2 million AI literacy fund for specialists and organizations to develop informative material about ethical AI use. This initiative will support charitable organizations dedicated to teaching computer science.
Moderation Strategy
TikTok has justified its moderation strategy, amid controversy over intentions to make redundant numerous safety staff in Britain. TikTok is planning to reduce a significant number of roles in its content moderation team in the UK capital, with trade unions and online safety experts expressing worry that humans are being replaced by automated systems.
A company official explained that human moderation would still have a role, but artificial intelligence can protect employees by filtering out the most graphic content before it gets reviewed by humans. TikTok announced a 76% decrease in shocking and graphic content seen by human moderators over the past year due to reliance on its AI tools.
We believe it is crucial to combine people and machines to maintain a secure environment,” she said. “We’ll have humans as part of that process, but we further consider it’s highly necessary to reduce exposure to unsafe media as rapidly, which is why a lot of the machine support is proving valuable operate efficiently.”
